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Safe Fleet

Business:

Safe Fleet provides a wide variety of safety-and productivity-oriented solutions to bus, rail, RV, truck and trailer, work truck, emergency, waste, industrial and military end markets.

Situation Overview:

Sterling acquired ROM and SMI simultaneously, renaming the combined business Safe Fleet, and has built it into one of the largest fleet safety solution suppliers in North America offering thousands of products to nine different fleet end markets.

“Sterling are guys who roll up their sleeves and get deeply involved.”

John Knox, Chicago, Illinois
CEO of Safe Fleet

Safe Fleet provides a wide variety of safety-and productivity-oriented solutions to bus, rail, RV, truck and trailer, work truck, emergency, waste, industrial and military end markets.

Safe Fleet was formed in 2013 when The Sterling Group simultaneously acquired ROM and SMI. Both were manufacturers of safety related products but served different fleet end markets.  The combination, renamed Safe Fleet, has been built into one of the largest fleet safety solution suppliers in North America offering thousands of products to nine different fleet end markets.  In Safe Fleet, Sterling saw the opportunity to create a new business in a highly fragmented industry without a clear leader.

The company has made 10 acquisitions since Sterling’s initial investment.  Each of the businesses that have joined Safe Fleet have been able to leverage the shared, best-in-class resources of the broader business, a much larger platform. Safe Fleet has been able to bundle different product types to better serve its customer base, offering a more complete solution.

*The experience cited here is not necessarily reflective of all who have partnered with Sterling. Past performance does not guarantee future results.

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“Sterling are guys who roll up their sleeves and get deeply involved.”
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